A Vision in Violet: Unveiling the Design
Design Elements
The Real Madrid away kit 16 17 instantly grabs attention due to its striking color palette. Ditching the traditional black or blue often associated with away kits, Adidas, the team’s kit supplier at the time, chose a vibrant purple, a shade that immediately evoked feelings of royalty and grandeur. This wasn’t just any purple; it was a deep, almost violet hue that gave the jersey a sophisticated and undeniably modern feel. This departure from convention was a bold statement, signaling Real Madrid’s willingness to embrace change while staying true to its core values of excellence and style. This color choice also presented a marked contrast to the home kit’s pristine white, further enhancing its visual impact.
Beyond the primary color, the kit incorporated subtle yet effective design elements. Adidas’s signature three stripes, typically placed on the shoulders, were rendered in a clean, crisp white that provided a perfect contrast against the purple base. These stripes, a hallmark of the brand, contributed to the overall sporty and recognizable aesthetic. The club crest, proudly displayed on the left chest, retained its intricate design, with its iconic crown and elegant lettering, symbolizing the club’s heritage and achievements. Its placement served as a constant reminder of Real Madrid’s glorious past and its ambition for the future.
The Adidas logo, situated on the opposite side of the chest, was equally prominent, signifying the strong partnership between the club and the sportswear giant. Both logos were meticulously integrated into the design, ensuring a harmonious balance and preventing any visual distractions. Furthermore, the details such as the collar and sleeve cuffs, though minimalistic, were carefully considered. The collar, a simple crew neck, promoted comfort and ease of movement. The sleeve cuffs were color-matched to the base color, ensuring a cohesive look. The choice of font for the player names and numbers further enhanced the kit’s visual appeal. The bold, modern font provided excellent legibility while seamlessly integrating with the overall design.
Technical Details
The Real Madrid away kit 16 17 wasn’t just about aesthetics; it was also a testament to the advancements in sportswear technology. Adidas, known for its innovative approach, incorporated cutting-edge materials and design techniques to enhance player performance. The jersey likely utilized technologies like ClimaCool, Adidas’s moisture-wicking system designed to keep players cool and comfortable even during intense matches. This technology allowed for increased breathability, effectively managing sweat and preventing overheating.
The material composition, probably primarily polyester, offered several advantages. Polyester is known for its durability, lightweight nature, and ability to retain its shape even after repeated washings. This ensured that the kit could withstand the rigors of professional football, providing players with the confidence to perform at their best. Beyond its durability, polyester also offered excellent freedom of movement, allowing players to execute their skills without restriction.
The construction of the kit focused on achieving an optimal fit. The design likely featured strategically placed panels, contours, and seams to enhance aerodynamics and promote optimal body temperature regulation. The attention to detail extended to the tailoring, which was meticulously crafted to provide a snug yet comfortable fit, allowing for both ease of movement and a professional appearance. The emphasis was on creating a kit that not only looked good but also provided a tangible performance advantage.
The Business of Football: Sponsorship and Branding
Sponsor Placement
The Real Madrid away kit 16 17 showcased the club’s global appeal through its sponsors. The main sponsor at the time was Fly Emirates, their logo boldly emblazoned across the front of the jersey. This sponsorship deal was a testament to Real Madrid’s global brand recognition and marketability. The prominent display of the Fly Emirates logo was not only a crucial source of revenue but also a symbol of the club’s international reach, connecting Real Madrid with fans around the globe.
The Adidas branding was equally vital. Their three stripes, as mentioned before, were more than just a design element; they were a symbol of a global brand associated with sporting excellence. The Adidas logo, strategically positioned, further reinforced the partnership and highlighted the technical capabilities of the kit. The synergy between Adidas and Real Madrid created a powerful marketing force, consistently generating buzz and increasing sales.
The Fans Have Spoken: Reception and Popularity
Fan Reaction and Campaign
The Real Madrid away kit 16 17 was received with generally positive enthusiasm among the Real Madrid faithful. The bold color choice resonated with many fans who appreciated the kit’s departure from tradition while still maintaining the club’s elegance. The design’s modernity and sleekness were particularly well-received. Social media platforms buzzed with discussions and opinions, confirming that the kit had captured the attention of the fan base.
The launch campaign for the kit, orchestrated by Adidas, was handled professionally, with high-quality promotional materials, including photoshoots featuring star players. These campaigns heightened excitement among the fans, who were eager to see their heroes wearing the new jersey. The kit’s availability in official club stores, online retailers, and other outlets ensured that fans around the world could easily purchase it. The kit’s sales performance was a strong indicator of its popularity, reflecting a high demand from supporters eager to own a piece of Real Madrid history.
Glory on the Green: Performance in Action
Match Play Analysis
The Real Madrid away kit 16 17 was worn in numerous matches during the season, providing players with a sense of identity and representing their club on the road. The away kit was a constant reminder of the team’s mission, with its association with various away victories. The team utilized the kit in key moments. Each match saw the kit further solidify its place in the memories of Madridistas worldwide.
Player reactions to the kit were mostly positive, reflecting the comfort and quality of the design. While specific quotes may be hard to find, the general feedback from players likely centered on the kit’s breathability, its fit, and its overall appearance. Players value a kit that allows them to perform at their peak, without distractions or discomfort.
A Lasting Impression: Legacy and Impact
Collector’s Value
The Real Madrid away kit 16 17 holds a special place in Real Madrid’s history. Its unique design stands out in the pantheon of memorable kits, representing a moment in time when the club combined its traditional values with a modern aesthetic. It serves as a reminder of the club’s ability to evolve while staying true to its heritage.
The kit’s distinct appearance makes it a sought-after item for collectors, with its value appreciating over time. For collectors, the jersey is more than just a piece of clothing; it’s a tangible connection to the club’s history, representing a specific season, its achievements, and its iconic players.
The Final Whistle
In conclusion, the Real Madrid away kit 16 17 was a triumph of design, technology, and marketing. The vibrant purple color, combined with innovative features and prominent branding, created a jersey that resonated with fans and represented the club’s commitment to excellence. From the meticulous design details to the impact it made on the pitch, the Real Madrid away kit serves as a testament to the enduring power of football and the enduring legacy of Real Madrid. It is a kit that will continue to be celebrated and remembered by fans for years to come, a symbol of a memorable season and a team that always strives for greatness.